Choosing the right water heater isn’t just about the install day; it’s about the years that follow. Contractors know it. Wholesalers know it. And every call about a failed flow sensor, a corroded connection, or a warranty headache reinforces it: Durability matters.
IDC Associates proudly represents Optimal, where we believe a water heater should be an investment, not a gamble. That’s why Optimal reimagined the most common failure points in electric tankless systems and engineered them out of the equation.
The Usual Suspect: The Flow Sensor
In standard electric tankless designs, a small paddlewheel measures water flow. It’s an easy component to overlook until it seizes, corrodes, or shorts out after routine use. When it does, the entire system can fail without warning. You’re left with an annoying replacement, frustrated customers, and wasted time.
Optimal eliminates this weak link. Their patented ultrasonic flow sensing technology uses no moving parts. It reads flow accurately, even under variable conditions, without physical wear. The result is a water heater that simply performs day after day, year after year.
Designed to Be Repaired, Not Replaced
Field serviceability isn’t just an afterthought; it’s a core principle. Every Optimal heater is built with easy-access components and straightforward diagnostics. If a heating element ever shows signs of wear, the smart diagnostic system detects it early, helping you address minor issues before they become major problems.
For wireless-enabled models, the Optimal+ app provides direct system insight, allowing technicians to remotely monitor performance and troubleshoot faster. Whether you’re servicing a home, a business, or a multi-unit building, that kind of visibility saves labor, avoids unnecessary callbacks, and builds client trust.
Warranty that Reflects Reality, Not Marketing
A one-year parts warranty and a five-year heat exchanger warranty might sound typical in this industry, but “typical” isn’t good enough when reputation is on the line. Optimal offers a 25-year residential warranty on both the heat exchanger and system parts (excluding heating elements). This is warranty coverage that acknowledges real-world expectations.
IDC Associates is here to help support that coverage with local technical assistance, not some distant call center. If your customers ever need help, they’ll speak with us, a team that knows the product inside and out. That’s the standard IDC believes professionals deserve.
Supporting the Right to Repair
Optimal stands with contractors and wholesalers in supporting the Right to Repair movement. We believe that knowledge, parts, and tools should be readily available, not hidden behind proprietary barriers. That means more control for you, better service for your customers, and a healthier, more sustainable industry overall.
A Smarter Investment for You and Your Clients
When you recommend Optimal, you’re offering more than a tankless water heater. You’re offering fewer emergencies, less downtime, and a product built to protect your client’s investment and your reputation.
Don’t let common failure traps undermine your work. Choose a heater engineered for real-world demands. Choose Optimal.
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